Chemicals

What We Did Together

The joint client/Inovo team deployed the Domaining phase of our ADOPTS™ framework for strategic innovation over a 5-month period.  We started by formally defining the boundaries of the white space within which the team would seek to discover attractive Domains.  Through our 2-stage “iterative deepening” approach to Domaining, we identified 50 stage-one Domains and narrowed that to 10 stage-two Domains. The team gathered evidence and insights from both primary and secondary research to create and shape the Domains.

The primary research consisted of direct engagement with a purpose-built community of 24 subject matter experts selected from the relevant business ecosystem. Our online voting tools were used to canvas a large group of internal experts and leaders and gather subjective preferences.  We also assessed each Domain with a more objective, analytical approach that we call ‘Should-Could’. Throughout the process, the project team conducted frequent discussion and debate sessions to formulate and shape the Domains and to support the evaluation and selection process. A final online vote was conducted to help prioritize the final 10 Domains.

The Outcome

The client was pleased with all ten of the winning Domains.  Resource constraints dictated a prioritization of the top two, middle four and bottom four.  The client immediately embarked on a more focused investigation of the top two Domains and began to pursue a third Domain within the first year.