One of the business units of a global Fortune 100 diversified technology and manufacturing company hired Inovo to help them identify strategic growth areas (Domains) aligned with their market focus on energy efficiency and environmental sustainability.
This business had a very healthy economic outlook for the short to medium term (out to 5 years) but was looking to ensure their longer-term prospects. In addition, they had recently synthesized a small family of new chemical compounds that could be used as a source of new business opportunities. These compounds had interesting and novel performance characteristics in their original form as well as in various derivative forms.