Anyone who has pursued a strategic innovation knows how difficult it can be to win internal support for even the most attractive opportunity. This is largely due to the fact that new offerings and business models are unfamiliar to — and often cause discomfort among — those within the organization.
But companies that learn to effectively balance their analytical and emotional reactions to new opportunities are best able to assess and pursue them successfully. In this edition ofThe Innovation Quarterly, Inovo CEO Larry Schmitt explores a new paradigm for strategic innovation — iterative deepening — that embraces this duality of thinking and feeling and helps innovators learn to manage it effectively.
Read “The Thinking-Feeling Organization“ to learn more and see how Fortune 500 companies have used this balanced approach to help their organizations capitalize on significant strategic opportunities.
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