Ever wonder how experts, expertise and specialized knowledge fits into the process of innovation? People often misuse expertise and expect it to inspire creativity and innovative concepts. Companies have a tendency to rely on experts for the wrong things and in the wrong ways. Expertise does have a critical place in the innovation process, but relying on experts to come up with successful, strategic opportunities is a recipe for failure. Learn how and when to use experts to help you innovate. In this white paper, Inovo presents a clear, tactical approach to using expertise to help innovate without being lead astray.
