Our foundational methodology, the iterative deepening paradigm, provides the basis for all of the learning, creation, evaluation and selection that takes place throughout each innovation project. This innovation methodology is based on extensive research into how individuals and teams work — and how they work together to innovate. The iterative deepening methodology drives the process we lead clients through and informs the tools we create for them.
Domaining & Discovery
Methods and Tools
Iterative Deepening ™Method for creative exploration
Efficiently exhausting a white space
Enabling “collective creativity”
Mind of the Community™Building expert communities
Gathering leading edge insights
Identifying potential partners
Mind of the Company™Online opportunity voting tools
Surfacing internal obstacles
Exposing organizational biases
FuturingAvoiding status quo thinking
Generating new Opportunity possibilities
Ensuring against alternate futures
Portfolio DesignEnsuring a strategic outcome
Obtaining Opportunity diversity
Challenging “not us” paradigms
Validation & Incubation
Methods & Tools
Mind of the Community™Building an adopter community
Gathering opportunity insights
Identifying first adopters and partners
JTBD, Personas & EffectsIdentifying adopter motivations
Prioritizing the jobs an offering does
Developing use cases and requirements
Scorecards & AnalysisOnline opportunity assessment tools
Predictive testing of opportunities
Insight into opportunity potential
Business Model DesignAlternative business model concepts
Future paths and platform potential
First application analysis – point-of-the-spear
Network, Market & AdoptionUnderstanding future value network
Insight into market potential
Market fit and market entry